Media Statistics

Scott FireFit ‘Toronto Open’ Combat Challenge Event 2008

The following list captures media coverage that the Toronto Fire Combat Challenge Team received during their host event which took place July 4-6, 2008.

CFRB Radio – coverage ran approximately 6 times during each event day capturing approximately 91,571 listeners/day.

680 News – coverage ran approximately 6 times per each event day capturing approximately 29,712 listeners/day.

Beach Metro Newspaper – A news article ran in the Beach Metro in the June 2008 edition reaching approximately 90,000 people.

Town Crier – Information regarding the event was posted in the Town Crier reaching approximately 75,000 people.

City TV – Breakfast TV – Members of the team were guests on Jennifer Valentine’s LIVE-EYE which reaches approximately 58,000 viewers each morning. Excerpts of the coverage were aired throughout the day.

City TV – CP 24 – Interview coverage of the final day event was featured on CP 24 which reaches approximately 34,000 viewers. The interview was aired from 2:00pm throughout the evening on the final day of the competition.

Rogers TV Channel 10 – Two members of the team were interviewed about the event in June 2008.

SNAP Beaches – Pictures of the event were showcased in the August 2008 edition of SNAP Beaches

EZ Rock – Provided air coverage of the event during the Saturday of the event.

CTV news – Coverage of the event, including an interview with members of the team was featured on the 6:00pm and 11:00pm news

Toronto SUN Newspaper – An article and photographs about the event were highlighted in the Toronto SUN newspaper which reaches approximately 440,603 people.

CHUM Radio – Promotional information advertising the combat challenge event was aired on the Roger, Rick and Marilyn morning show prior to the event.